SEO Best Practices for 2025: Stay Ahead of the Algorithm
As search engines evolve, so must your SEO strategy. With Google’s AI-powered algorithms, the rise of voice search, and the growing importance of user experience, the SEO landscape in 2025 is more dynamic than ever. If you want to stay visible and competitive, it’s time to adapt. Here are the top SEO best practices for […]
How to Use Data-Driven Marketing to Drive Results
In today’s competitive digital world, businesses are finding that data is their most powerful asset. Data-driven marketing allows you to make informed decisions, create personalized campaigns, and track progress with precision. By harnessing insights from data, you can reach your target audience more effectively, improve customer satisfaction, and drive better results. Here’s how your business […]
Local SEO Tips for Small Businesses: Boost Your Visibility and Drive More Traffic
In today’s digital landscape, small businesses need a strong online presence to compete. Local SEO (Search Engine Optimization) can help you connect with nearby customers who are actively looking for your products or services. If your business isn’t optimized for local search, you’re missing out on a powerful way to reach potential customers. Here are […]
How to Adapt Your Digital Marketing Strategy for Generation Z
Generation Z, born between 1997 and 2012, is rapidly becoming a dominant force in the consumer market. Unlike their predecessors, Gen Z has grown up in a digital world, making their expectations and behaviours distinct from those of previous generations. To effectively reach and engage this tech-savvy cohort, businesses must adapt their digital marketing strategies. […]
Increasing Online Visibility with Google My Business: A Guide for SMBs
What is Google My Business? Are you ready to enhance your online presence? Look no further than Google My Business! This invaluable tool is a game-changer for small and medium-sized businesses (SMBs) aiming to establish themselves in the digital world. Google My Business empowers you to create and oversee your business profile on Google, ensuring […]
Harnessing the Power of SEO: Paving the Way for Your Brand’s Digital Success
In today’s digital era, where competition for attention is fierce, brands are constantly seeking effective ways to establish their presence and achieve success. Fortunately, Search Engine Optimization (SEO) provides a powerful solution. By understanding and utilizing SEO techniques, brands can unlock their full potential and navigate the digital landscape with confidence. Let us explore how […]
Do you know how to optimize your brand presence on Search Engines with voice & visual searches?
In recent years, the way we search for information has changed significantly due to the emergence of artificial intelligence, technological progress, and the development of mobile devices. Smart phones and smart speakers gave a further boost to the use of voice activated searches. Moreover, throughout pandemic and post-pandemic era, contactless experience gave a major boost to voice […]
Instagram, Facebook, YouTube, and Share Chat see a substantial increase in time-spent after the ban on Chinese apps
Because of the Government of India restricting 59 famous Chinese Apps, information, bits of knowledge, and counseling organization Web Audience Measurement (WAM) board have uncovered that there has been a critical increment in time spent by crowds on stages like Facebook, YouTube, Instagram and Share Chat. Summing up the learnings, Akhil Almeida, Vice President (Insights), […]
Understanding India’s online video viewer
A new brand for Smartphone shoppers: How digital is changing the way for Indians to find new devices.
Smartphones. Most users will tell you they can’t live without them. And if you ask the unicorn startups that are taking the country’s internet economy by storm, they’d tell you that their very existence revolves around them. Serving as the foundation upon which mobile-first companies thrive is a big responsibility for India’s smartphone market, now […]